Bucheon AI Contents Summit
AI International Conference
DAY 3 Expending
[Session 9] AI·XR Creator Showcase
![[크기변환]PROJECT Largo by ADHESIVE_발표자_강혜지.jpg](https://static.wixstatic.com/media/8a1854_0206975b8fae4a1f8f33e88b9e621f43~mv2.jpg/v1/crop/x_0,y_0,w_298,h_396/fill/w_200,h_266,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5B%ED%81%AC%EA%B8%B0%EB%B3%80%ED%99%98%5DPROJECT%20%20Largo%20by%20ADHESIVE_%EB%B0%9C%ED%91%9C%EC%9E%90_%EA%B0%95%ED%98%9C%EC%A7%80.jpg)
[Session 10] 11:00 - 12:00
AI Partners Pitching: The Future of AI Collaboration
Presentation｜RHEE Mooshin
CEO of STUDIO aim INC.
Rhee Mooshin is a CEO of Studio aim, Korea's leading AI content studio, where he leads the company's mid-form AI OTT platform, AIM MOVIE. Over 20 years at Hyundai Motor and Innocean, he directed digital and content marketing, overseeing major global launches including the Sonata and Kona. He earned numerous international awards with Channel Hyundai — a brand OTT launched across 197 countries — and won the Korea Multimedia Award for Hyundai Motorstudio Digital. In 2023, he founded Studio aim to build a vertical content infrastructure spanning AI video production, SaaS, and OTT distribution. His recent AI films have been selected for and recognized with multiple awards at international film festivals. He is the author of The Marketer Who Doesn't Do Marketing (2018).
Presentation｜LEE Hosung
Head of Korea (Business Development) of DeoVR
Lee Hosung is the Heads Business Development at Global Immersive Content Platform DeoVR, drive the expansion of the global XR ecosystem by fostering collaborations with diverse stakeholders, including creators, production studios, platforms, and hardware companies. Dedicated to building strategic partnerships with immersive content creators and enterprises worldwide, he is actively expanding opportunities for content distribution, monetization, and business collaboration. Furthermore, he multifacetes projects that bridge film, media, entertainment, and technology industries, contributing significantly to the growth and proliferation of the immersive content market.
He is pursuing his Ph.D. at Graduate School of Virtual Convergence at Sogang University, conducting research on virtual convergence technologies, the content industry, and the evolutionary direction of the XR ecosystem. Leveraging his hands-on industry experience and academic insights, he is continually explore new horizons in the era of immersive media.
Presentation｜CHO Sungjin
CEO of STUDIO THE J
Cho Sungjin majored in film directing at Chung-Ang University and received his Master of Business Administration (MBA) from the university's Graduate School of International Business. He began his career as a producer at Daekyo Broadcasting and served as a producer, reporter, Head of the Real Estate Department, and Head of the Industry Department at Korea Economic Broadcasting. He later served as the Head of Strategic Support at CJ CGV and as Executive Director of Communications at JoongAng Holdings Communication. He established STUDIO THE J in 2026 and currently leads as CEO. SUTDIO THE J focuses primarily on film production and distribution, as well as AI content production and distributionIn 2024, he joined Studio Realive, a subsidiary of SM Entertainment, as CCO, successfully managing operations across immersive tech, XR, virtual entertainment, and AI technologies. Appointed as the new CEO on March 31, 2026, he is now guiding Studio Realive into its next chapter, driving the company forward at the intersection of technology and art.
Presentation｜JINSO CHEN XIAO
Marketing & Communications, Korea of Tapnow
Jinso serves as a TapNow’s marketing and communications in Korea. TapNow is an AI-powered creative workspace for cinematic storytelling, enabling creators to develop ideas, gather references, build scripts and storyboards, generate scenes, and refine videos within a single canvas.
[Session 11] 13:30 - 14:20 ｜Screening & Case Study
Creating Pure Cinema in the Age of AI
Presentation｜Mark WACHHOLZ
Director, AI filmmaker
Mark Wachholz has worked as a writer across various media and genres for over 20 years, including TV shows, video games and three fantasy novels. His work often explores how systems and narratives influence society, culture, history and identity.
As an AI filmmaker, he is exploring the potential of AI to create bold, cinematic narratives. His AI video essay <i>The Cinema That Never Was</i> (2025) touched film lovers worldwide, including well-known Hollywood Veterans like George Miller, Alex Proyas, Cédric lapisch, or John Gaeta and won multiple Grand Prizes at some of the most prestigious AI film festivals. He embraces the concept of 'AI co-creation', giving AI models more space in the creative process to realize their full potential, particularly in the realm of aesthetics.
[Session 12] 14:30 - 15:20 ｜ Case Study
TBD
Moderator｜PARK Hyeeun
Editor in Chief of THE SCREEN
PARK Hyeeun studied Cultural Politics in graduate school and worked as a arts and cultural journalist for various media outlets before launching her career as a film journalist at the film monthly magazine <i>Screen</i>. Since then, she has built her career in film journalism, serving as the editor-in-chief of the film weekly Movieweek, as well as the editor-in-chief and Head of the Media Division at the film portal Maxmovie. Since 2018, she has been leading the film and entertainment media agency BOX8 as CEO and editor-in-chief of The Screen. Her versatile practice spans film journalism, curation, publishing, exhibition planning, and story IP development, through which she pursues her core vision: 'Entertainment requires taste'.
She published Actor is Present (2021, co-author), 100 Korean Films: From Turning Point of the Youngsters to Decision to Leave (2024, co-author), At last, Park Chan-wook (2022), Film Magazine Screen: 1984–1994 (2024), and The Video Book - Sunday Night 10:15 Video.
Presentation｜Michael FAVELLE
CEO and Founder of Odin's Eye
Michael Favelle's first industry gig was at age ten, erasing VHS tapes for one cent each. He never expected to trade dreams of becoming an animator and tennis pro for launching an International Sales Company (seriously, what even is that?). Since then, he has represented, packaged and produced over 100 titles through Odin's Eye Entertainment and Odin's Eye Animation, and is now launching a new venture, Lokia. An IFTA Board Member and a longstanding champion of independent film and animation, Michael pairs creative vision with proven market strategy to bring high-concept projects to global audiences, including Post Truth, widely cited as the first commercially released AI-generated theatrical documentary, which he brought to international markets. He brings deep commercial experience in rights, licensing and IP strategy, working at the intersection of technology, content and business, an increasingly relevant vantage point as AI reshapes how films are made and sold.
[Session 13] 15:30 - 16:20 ｜ Case Study
The End of Remakes, the Era of Reskinning: How Short-Form and AI Redefine Content Economics
Presentation｜Ted JEONG
CEO of Contents Sero
Ted Jeong is a content strategist, producer, and distribution executive with over two decades of experience at the forefront of the Korea–China entertainment industry.
Beginning his career as Planning Director at JS Pictures, he went on to serve as Head of Drama at CJ E&M China, Korea Representative of Zhonghui Media (中汇影视) building deep expertise and an extensive cross-border network across every facet of the drama business. He has planned and produced numerous Korean dramas—including <i>Chunjeongjiran</i> (2022), <i>Romance: Resolved to Live or Die</i> (2018), and Le Grand Chef—as well as Chinese titles such as <i>Once Loved You</i> (2016) and <i>First Love</i> (2011). His work in short-form has likewise earned distinction, including the Best Short-Form Work award at the 2025 KOCCA New Media Content Awards for <i>Can Ghosts Do Laundry</i>?
In January 2024, he founded Contents Sero, Korea's first studio dedicated to short-form drama production and global distribution, where he leads the worldwide expansion of K-short-form content.